Lipstick, Chocolate, Jeans...And Independent Boutiques!

According to many economic forecasters, cosmetics and confectionery products are considered to be recession-proof. And according to a recent Chicago Tribune story, it seems that women also see the benefit of investing in a great pair of jeans. And this has definitely been the case at Beija-Flor!! Thank goodness.

Here's what we've found. Even in an economic downturn, customers are still concerned with finding a jean that fits. And if you explain how often they will wear a good fitting jean, and do the math to figure the “cost per wear” an investment in a good fitting designer jean makes sense.

Beija-Flor Jeans has taken these economic times as an opportunity to reach out to our customers and offer support, ideas, and assistance on how to get through these difficult times. As an independent designer label we have always focused on independent retailers, but now more than ever we're seeing that it’s the small independent stores who can find a unique place in the current marketplace by focusing on offering unique products to their loyal and local customer base.

So shop local. Shop independent designers. Shop socially conscious brands. And do the math - your jeans are a staple and its worth it to find a great fitting pair!