the official blog of Beija-Flor Brazilian Designer Jeans

Wednesday, December 17, 2008

How's Business?

"How's business?" is a question that I've been getting for over 2 and half years now, and I wish that I had an electronic journal of my responses to that question over the past 2 and half years.

Over the weekend someone asked me the same question, and I am excited to say that my response was "Business is great!" My mom and I have been very fortunate to be where we are today. So I thought maybe I'd use my first blog entry on our new site to tell you some of the reasons "Business is great!"

  1. In October we hit the 100 mark and are proud to say that Beija-Flor jeans are now sold in over 130 different stores in 42 states around the U.S.
  2. We now have sales representation in Atlanta, Dallas, Chicago, and Los Angeles.
  3. Our list of beija-believers is growing everyday, including celebrities such as Rachael Ray and Lisa Rinna!
  4. Beija-Flor has been highlighted in W Magazine, Charlotte Magazine, the Atlanta Journal Constitution, CNN Espanol, and tons more of great publications and networks.
  5. Thousands of women have attended Beija-Flor trunkshows, Denim 101 events, and jeans parties around the country.
  6. We've introduced some amazing and innovative new styles such as our Taryn Pink jean which helps raises money for our "After the Cure" scholarship program that sends breast cancer survivors on Outward Bound excursions.
  7. Mom (Kathy) and I have been to Brazil multiple times this year and every time we discover more interesting fabrics, designs, and processes which continues to help us create a truly unique product!
  8. We've added two Beija-Flor team members - Megan and Kate - who are both amazing at what they do!
  9. We've continued to meet other great female entrepreneurs all over the country with whom we collaborate with and share great ideas.
  10. Most of all we're proving that women all over the world not only want to feel great and look great in their jeans, but appreciate a unique, non-mass produced, socially, and environmentally conscious product.
So I'm really going to try to keep up with our new Beija-Blog. Thanks to all of the beija-believers who have supported us in our mission to bring something unique to the world of fashion!


No comments: