Denim Everyday of the Week

A few months ago, Kathy, my mother and business partner, had a denim epiphany - All of our jeans fit 80% of women who try them on. So essentially it is not a matter of which Beija-Flor style you should be wearing, but when you can wear it. We realized that since the fit of the Beija-Flor jeans is so great that our customers will want a Beija-Flor jean for every day of the week, or every occasion on their life. Hence we came up with a new way of presenting our collection: Denim 24/7: Essential jeans every woman should have in her closet.