the official blog of Beija-Flor Brazilian Designer Jeans

Wednesday, March 11, 2009

How to Wear a Skinny Jean


Mom and I recently realized that the Beija-Flor Skinny jean is our new favorite jean style - mostly because of its versatility in your wardrobe. We sent out a release to fashion editors across the country and got an amazing response.
Here's a great blog post from the Skirt Magazine editor in Savannah.
The story got picked up in about 5 publications so far!

Here's some highlights:
If you've been shopping in the past year, chances are you've seen the Skinny Jean.

What was initially viewed as a trend denim, is seemingly here for the long haul. Skinny jeans have proved to not be a one-season-wonder, so here's what you need to know…how to wear the Skinny Jean.

1. Skinny jeans ARE NOT just for skinny people! Sure, when you see toothpick size celebrities wearing their skinny jeans so tight they look like leggings, you may wonder if your "normal" frame can pull off the look. Do not be frightened! But there are a few things to keep in mind when looking for a skinny jean…

First, pick a darker wash- like a deep indigo or black. This will create a more slimming illusion than a lighter wash which often makes thighs and hips appear larger.

2. Balance the fact that your bottom is slim with a looser, flowy top or tunic.

"A simple tshirt gives you a rock star look, while pairing your skinny jeans with a tunic sets you up for a night on the town. Have a knit dress that you don't get enough use out of? Wear it over your skinny jeans," offers Emilie Whitaker, denim expert and co-founder of Beija-Flor jeans.

3. Shoes are a huge factor when wearing skinny jeans, and you have a few options.

A stiletto heel is going to be great for a hippier woman, or woman with shorter legs, because it will instantly elongate the leg. Even if you already have long legs, a stiletto heel will make you look incredibly long and lean.

A flat shoe is a great day time option for a more casual look, but can draw attention to your hips and rear.

Tuck your jeans into boots. This is one of the most flattering ways to wear skinny jeans, especially for curvier girls (and also a great way to hide larger calves). It will create a visual balancing effect as the boots will offset your hips and rear.

4. Invest in Skinny Jeans: If you find the right pair, you will wind up LIVING in your skinny jeans. This will reduce your CPW- Cost Per Wear.

In today's society jeans can be worn everywhere- from the office, to a nightclub, from the grocery store to an afternoon luncheon. Assume you wear jeans 3 times a week on average; that is 156 times a year. So at $150 basically, you are paying $1.00 every time you wear your jeans. A steal!

"Jeans are a wardrobe staple you want to invest in no matter what the style," says Whitaker, "The quality of premium denim is not something you can fake with a $20 pair of jeans."

The key to Beija-Flor's skinny jean is fit- a quality jean is going to fit the same way a great fitting pant will- in the hips, butt, thighs and waist. The jeans are designed to work with a woman's natural curves, using a lightweight Brazilian stretch denim that does not stretch out- no matter how many times you wear them. The jeans also feature a vertical illusion wash with darker shades on the outsides and lighter towards the mid-thigh for a slimming effect.

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