Cost-Per-Wear

I was recently meeting with some Fashion Editors in New York, and many of them told me that they are trying to feature inexpensive items in their upcoming issues due to the economy. Understandable. But, in one of my meetings I realized that personally I have cut back on certain items, but that there are some items I would rather not buy at all then buy something cheap that won't last.

This brings me to my point and explains why Beija-Flor sales are actually up in these challenging economic times - Cost-Per-Wear. Like a lot of core products in our lives,designer jeans are basically worth every penny because of how much use you get out of a good, quality, fashionable pair of jeans.

I have to thank my friend Lynsey for first pointing out to me that my 15 dollar t-shirts and 20 dollar shoes from TJ Maxx that lasted me about two uses before falling apart were a bad investment. She always said buy less items, and invest in a few classic quality items, and now it seems I'm finally seeing her point. As I write this I'm noticing that my black knit top from "unnamed discounter" is starting to pill, while I have a Bordado Pima Cotton top from Peru in my closet that I've had for over 15 years that looks brand new! (Granted the style is a little outdated, but you see my point.)

I guess what I'm trying to get across to these Fashion Editors is when they are choosing products for their issues to keep in mind the Beija-Flor (aka Lynsey) "Cost-Per-Wear" argument. Their readers will appreciate their research in finding fashionable quality products that will be well worth the investment in any economy. Not to mention cheap clothing products are usually cheap for a reason - so remember to think eco and socially conscious when shopping for your "investments"